Transforming an icon into a world-class full-service complex.
The Atrium, a true landmark in the Zuidas that has been there since the 70s, needed an update. We reinvented it to be so much more than just an office. Instead, it’s a world-class facility connected to service and hospitality.
Ever since the earliest days of the Zuidas, the Atrium building has enjoyed a legendary status. However, in the early 2000s, it was time to reinvent the Atrium for a new era and a new Zuidas. With deep respect for the original design, its main goal was to add volume and make the building more transparent and accessible to the neighborhood.
Anything is possible
The story of The Atrium begins in 1976. At that time, it was the new headquarters of NMB Bank. Apart from this iconic, solitary building, the Zuidas was just an empty landscape of the edge of Amsterdam. Roughly thirty years later the reinvention of the Atrium and a new Zuidas was a challenge waiting to be embraced. All that was needed was an ‘anything is possible’ attitude and a bold design vision to secure the building’s place as the brightest star on the new urban quarter’s skyline.
International business area
G&S& took the lead in the development together with partner Icon. We had a two-step strategy. Firstly, to restore the building to its former glory. Secondly, to transform it from a regular office into a groundbreaking, full-service complex. This approach fitted with our sustainability goals: why start building from scratch if you can modernize? Moreover, it aligned with the ambition of the Municipality of Amsterdam to transform the Zuidas into a truly international business area, a focal point for living, working and socializing – with the Atrium as the heart of this new city center.
The new façade of the Atrium is a true eye-catcher envisioned by MVSA Architects, thanks to its subtly flowing lines that integrate the building into the public context. Specially manufactured glass allowed for the design to have rounded corners. Large windows provide panoramic views for those inside, whilst passer-by’s can enjoy glimpses of the building’s landscaped gardens which are visible from the outside.
Five-star hotel allure
As well as renovating the existing building, two new towers were added. Next to creating more office spaces, these also feature public and commercial spaces. The building’s tenants can also enjoy many inhouse services such as dry cleaning, a car wash, a large gym and a restaurant. Taking its cue from the look and feel of a five-star hotel, the new-look Atrium is designed to welcome tenants, guests, visitors, and the general public with impeccable service and hospitality.
“No one had done anything as complex or ambitious before, totally unprecedented. We had to start from scratch – four years of incredible teamwork made the impossible, possible.”