Declan & Garech Stone are The Stone Twins, the creative brand consultancy behind our new brand name, strategy and identity.

We first collaborated with The Stone Twins for Nowhere, Europe’s first center dedicated to immersive digital art, which is due to open in Wonderwoods in 2024. Last year, we partnered up again to discuss the merger of G&S Vastgoed with BMB ontwikkeling, and the subsequent rebrand.

During one of The Stone Twins’ engaging workshops at the A’DAM Toren (one of their award-winning branding projects), the theme of collaboration stood out. The idea of the new merged company as ‘the spider in the web’, an entity working with multiple partners in order to develop vibrant, sustainable and uplifting places. This concept was distilled into the new name ‘G&S&’ and expressed by the tagline ‘Collaborate for better.’

According to Declan: “Connecting with different cultures, approaches, knowledge and expertise brings human creativity to the next level. Collaboration is essential to navigating challenging projects, as well as the catalyst to innovate and achieve ambitious plans. Working together can also be more surprising and more impactful.”

Garech adds: “As twins, collaboration is instinctive, almost second nature. During the rebrand process, many of the best ideas came from sessions with the G&S& team: Lise-Marie, Daniëlle, Mischa & Jason. After all, the best brand narratives are not contrived but are already there, waiting to be uncovered. In addition, the collaborations with various specialists such as Ramiro Espinoza (type designer), Matt Fowler (motion designer), Marc Driessen (filmmaker), Milan Victor Hofman (photographer) & Frank van Oudhuizen (web developer), took the whole brand identity up a level, as well as inspiring us all.”

From the perspective of G&S&, the new name is perfect! It underlines our passion for collaboration, as we bring people together to build a better, more sustainable, tomorrow.